About
The Person Behind Work Upgraded
Every engagement is led personally by the founder. This is who you would be working with.
Nick Hristov, Founder
I have spent twenty years where operations, technology, and business results meet: running email operations at Amazon at a scale of billions of messages a day, building a partner channel and the software behind it to twenty times revenue growth, and automating service delivery in businesses where manual work had become the limit on growth.
The pattern is the same everywhere. Companies do not have an automation-tool problem. They have an ownership problem. Work Upgraded exists to fill that gap.
In his own words
Why Work Upgraded exists
Background, the thinking behind the company, and how the founder works with client leadership. About ninety seconds.
Track record
Where the experience comes from
FreshAddress
Turned manual data services into automated, real-time services, helping the company triple its client base.
Amazon Web Services
Owned deliverability operations for customer-facing Amazon and Amazon SES email worldwide, operating at billions of messages a day. Co-invented a patent for predicting message deliverability events.
dmarcian
Built the partner program and the software behind it to more than 150 managed service providers and twenty times revenue growth. Co-chaired the M3AAWG Messaging Committee.
Nomadcy
Built and ran a product-development business serving startups, leading business development, engineering, and product.
Edison Marks
Built automation into the delivery of cybersecurity assessments, scaling the service to thousands of assessments.
Email Industries
Led product while also driving internal automation initiatives that saved hundreds of hours of manual work each month, during a period of 40% year-over-year growth.
Ziff Davis
Defined new product direction and pricing strategy across Campaigner and SMTP.com.
In numbers
Billions
of emails a day
20x
revenue growth
3x
client growth
Hundreds
of hours saved monthly
Working together
How I work
I operate at leadership level as a small, independent unit with ownership of the automation mandate: a direct relationship with the CEO or COO, hands-on work with the people who run the process, and honest recommendations, including “stop” when the economics do not justify automating. Internal teams and specialist vendors handle the technical build. I keep the initiative connected to the business outcome. The principles behind that are on the How We Work page.
Ready to Work With a Senior Owner?
If you have a core workflow that is too manual or an automation initiative that needs stronger ownership, let’s discuss it.
Discuss Your Initiative