Case 01

MEAVO: Sales Operations
18% higher lead-to-deal conversion. Around 30% more deals handled per sales rep, with 9% larger deals.
The situation
MEAVO designs and manufactures soundproof office phone booths, focus pods and meeting pods for flexible workspaces. The products are made in Europe and delivered to customers’ offices, so every order runs from sales through manufacturing, logistics, fulfilment and after-sales. The company wanted to make its sales process more effective, give its sales team more capacity, and connect sales more closely with the rest of the business. That meant bringing together the internal apps, workflows and operational processes behind each customer’s journey.
What we did
Working alongside the MEAVO team, we redesigned the internal CRM around how the sales team actually works, and designed the process behind it. Lead scoring showed the team which prospects were most likely to convert. A reworked quotation flow moved opportunities forward faster, and automation took over routine lead management so salespeople could spend more time selling. We then connected the sales process with manufacturing, logistics, fulfilment and after-sales, so that winning an order and delivering on it became one connected flow.
“Nick understood how our business works and helped translate that into tools our team could actually use. We now have a much clearer view of which opportunities deserve our attention, and more time to turn them into deals.”
Todor Madzharov, Co-founder, MEAVO
The result
18% higher lead-to-deal conversion, as the sales team focused on the leads most likely to buy. 9% larger deal sizes. Around 30% more deals handled per sales rep, supported by the redesigned CRM and sales automations.
The business also gained independence. MEAVO launched a new brand quickly, with its own team in control of execution.
“Being able to launch a new brand quickly, on our own terms, was a huge win. We could move when the business was ready, without waiting on an agency or committing to an expensive development project.”
Todor Madzharov, Co-founder, MEAVO
